What
started out as a good idea three years ago has mushroomed into a hugely
successful initiative that raised more than R1 million for cancer
support group Reach for Recovery since 2010. I’m talking about the Pink Punnet
drive that saw Pick n Pay, Samfa (South African Mushroom Farmers Association) and
Yucca packaging join forces to donate R1 from every pink punnet of mushrooms
sold during October (breast cancer awareness month) to Reach for Recovery.
The
biggest contribution toward that R1 million came from last year’s campaign,
which amassed a fantastic R570 668 for Reach for Recovery. Today being
World Cancer Day it was quite fitting that an organisation dedicated to
supporting breast cancer patients received such a massive boost as recognition
for the incredible work they do.
 |
| Cheque handover:Ross Richardson (Chariman of SAMFA) and Beaulah Jankelowitz (Reach for Recovery) |
So what’s
the link between mushrooms and breast cancer you ask… research has shown
a significant link between mushroom consumption and reduction in breast cancer-
the first time I heard this I couldn’t believe it either! but it’s true, eating
10g of mushrooms everyday can half the risk of breast cancer. You can read all
about the results of that research here: Cancer and mushrooms
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| Reach 4 Recovery members: Stephne Jacobs, Greta Treisman, Maro Arvanitis, Josey Nonkonyana, Cherry Hart, Wil Hanssen, Beulah Jankelowitz and Dorothy Lewis |
I interviewed
Beaulah Jankelowitz a breast cancer survivor and the national co-ordinator of Reach
for Recovery, on my radio show last week. Here’s the podcast of that interview:
Jozi Today 31/01/13
Jozi Today 31/01/13
